Baby products and pop culture can mix, but the combination treads from being inappropriate to a novelty item to practical. An item such as a onesie emblazoned with Kate Moss’ quote, “Nothing tastes as good as skinny feels,” is clearly inappropriate, although cartoon characters, even older ones, are less out of place. But, what about video game characters, such as Angry Birds?
While a video game about aggressive birds doesn’t seem like a fit for baby products, Angry Birds, with its growing licensing and merchandising division, thinks it is the brand’s next step. Already with a successful line of toys, Angry Birds partnered with SwaddleDesigns, the first company to introduce large swaddling blankets. Displaying characters from the video game, Angry Birds baby products will include clothing and blankets. While not presently available, Angry Birds products can be purchased through pre-order and will eventually be found at retailers carrying the brand’s toys.
With 40 million players per month, Angry Birds is one of the most popular Apple mobile apps. But, does that translate out to baby products? SwaddleDesigns’ creative director Lynette Damir thinks it does. In a press release she stated:
“As parents, one aspect of Angry Birds we appreciate is how protective the birds are and how much they love their offspring. It’s one of the characters’ endearing qualities that resonates with parents everywhere, and a key reason we believe Angry Birds fans will be enthusiastic about our new line of Angry Bird baby products. We’re excited and honored to be Rovio’s partner to bring these fun, playful and loveable characters to SwaddleDesigns product line.”
If you play the app game on your iPhone, will you be considering Angry Birds blankets or clothing for your child? Or, are such products strictly extravagant novelty items?
